A massed advertising effort is most appropriate for retailers _____.

Question

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Massed advertising efforts are most appropriate for retailers with peak sales periods because they need to generate a high level of exposure in a limited time frame. This approach is effective in creating a sense of urgency among consumers and driving sales during a specific period. Retailers that stress personal selling would benefit more from individualized marketing efforts, while those with low advertising budgets may not be able to afford a massed advertising campaign. High reach is important for any type of advertising, but it is not the primary determining factor for a massed advertising effort.

A Massed Advertising Effort Is Most Appropriate for Retailers _____