A store's offerings can be classified into product groupings on the basis of function,purchase motivation,storability,and _____.

Question

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Market segment is a common way to classify a store's offerings. It involves grouping products based on the needs and preferences of specific groups of customers, such as age, gender, lifestyle, and income level. This helps stores to target their marketing efforts more effectively and create a better shopping experience for their customers.

A Store's Offerings Can Be Classified into Product Groupings on the Basis