Question 1

The physical characteristics of a retailer that are used to develop an image and draw customers represent _____.
A)goodwill
B)aesthetics
C)retail image
D)atmosphere

Accepted Answer

Atmosphere refers to the physical characteristics of a retailer, such as layout, design, and ambiance, which are used to create an image and attract customers.

Question 2

Perishable items and nonperishable items are categorized and displayed on the basis of _____ product groupings.
A)functional
B)market segment
C)purchase motivation
D)storability

Accepted Answer

Perishable items are categorized and displayed separately from non-perishable items on the basis of storability. Perishable items need to be stored carefully and sold within a certain timeframe, while non-perishable items can be stored for a longer period of time without compromising their quality. Functional, market segment, and purchase motivation groupings are not directly related to storability and therefore not the best choices.

Question 3

In a disguised building height,_____.
A)open-entry doorways make the store more inviting to customers
B)the entire store can be seen by pedestrians
C)part of the store is beneath ground level
D)display windows reduce perceived store size

Accepted Answer

In a disguised building height, part of the store is typically underground to reduce the perceived height of the building and blend in with surrounding structures. Open-entry doorways (option A) and display windows (option D) are not directly related to building height disguise. While option B may be true, it is not a defining characteristic of disguised building height.

Question 4

The area set aside for merchandise displays,interactions between sales personnel and customers,and demonstrations is _____ space.
A)customer
B)merchandise
C)personnel
D)selling

Accepted Answer

The area described in the question is the selling space, which is the dedicated space within a retail store for promoting and selling merchandise to customers. Therefore, the best choice is D - selling space.

Question 5

In a straight traffic flow,_____.
A)displays and aisles are constructed in a rectangular or gridiron pattern
B)impulse goods are placed in the rear of a store
C)shoppers are encouraged to walk through the store in any direction they desire
D)floor space utilization is not maximized

Accepted Answer

In a straight traffic flow, displays and aisles are typically arranged in a rectangular or gridiron pattern to optimize the flow of shoppers through the store and maximize the utilization of floor space. This type of arrangement guides shoppers through the store in a specific direction, rather than allowing them to wander freely. Additionally, this layout can help to reduce congestion and improve the overall shopping experience for customers. Therefore, option A is the correct answer. Option B is incorrect because the placement of impulse goods is not necessarily related to the traffic flow pattern. Option C is incorrect because straight traffic flow does not encourage shoppers to walk in any direction they desire, but rather guides them in a specific path. Option D is incorrect because straight traffic flow is designed to maximize floor space utilization.

Question 6

The way in which a retailer is perceived by customers and others is its _____.
A)aesthetics
B)retail image
C)goodwill
D)atmosphere

Accepted Answer

Retail image refers to the way in which a retailer is perceived by its customers and others. It includes factors such as the store's reputation, brand identity, and overall perception in the marketplace.

Question 7

A store's offerings can be classified into product groupings on the basis of function,purchase motivation,storability,and _____.
A)market segment
B)profitability
C)store location
D)customer service level

Accepted Answer

Market segment is a common way to classify a store's offerings. It involves grouping products based on the needs and preferences of specific groups of customers, such as age, gender, lifestyle, and income level. This helps stores to target their marketing efforts more effectively and create a better shopping experience for their customers.

Question 8

An area where nondisplayed items are stocked is _____ space.
A)merchandise
B)customer
C)selling
D)personnel

Accepted Answer

Merchandise space is used for storing nondisplayed items, such as inventory, that are not currently on the sales floor.

Question 9

Employee morale may be particularly affected by _____ space.
A)personnel
B)selling
C)merchandise
D)customer

Accepted Answer

Personnel space refers to the area allocated for employees, and its quality can significantly impact their morale.

Question 10

In a purchase motivation product grouping,_____.
A)goods are categorized by end use
B)a market segment is attracted
C)impulse items are placed on the low floors in high-traffic locations
D)gift items are placed together

Accepted Answer

The answer of In a purchase motivation product grouping,_____.
A)goods are...

Question 11

Lounge areas,dressing facilities,and wide aisles are components of _____ space.
A)customer
B)personnel
C)selling
D)merchandise

Accepted Answer

Lounge areas, dressing facilities, and wide aisles are all components of customer space, which is designed to provide a comfortable and convenient shopping experience for customers.

Question 12

Whereas image refers to how a retailer is perceived by customers,positioning refers to a retailer's image with regard to its _____.
A)atmosphere
B)target market
C)direct competitors
D)former customers

Accepted Answer

The answer of Whereas image refers to how a retailer...

Question 13

A major advantage to a straight (gridiron)traffic flow is that _____.
A)a friendly atmosphere is developed
B)customers can shop quickly
C)self-service is simplified for consumers
D)it is most applicable to full-service stores

Accepted Answer

A straight (gridiron) traffic flow allows customers to easily move through the store and access what they need quickly, making shopping quicker and more efficient.

Question 14

A climate-controlled open entry _____.
A)is a revolving door
B)reduces congestion and enables customers to see inside the store
C)is set at a different temperature than in the mall
D)provides a moving walkway for pedestrians.

Accepted Answer

A climate-controlled open entry reduces congestion and enables customers to see inside the store.

Question 15

The combination of marquees,entrances,windows,lighting,and construction materials comprises _____.
A)atmosphere
B)a prototype store
C)retail image
D)the storefront

Accepted Answer

The combination of marquees, entrances, windows, lighting, and construction materials is commonly referred to as the storefront. It is the first impression that a customer gets of a retail store and is crucial in creating the overall retail image.

Question 16

A store's merchandise is categorized and displayed by common end uses in a _____ product grouping.
A)functional
B)market segment
C)purchase motivation
D)storability

Accepted Answer

Functional product grouping refers to categorizing products based on their common end uses, which is what the store is doing by displaying merchandise in different categories based on their functionality. Market segment refers to grouping customers based on their characteristics and preferences, whereas purchase motivation refers to categorizing products based on the reasons why customers buy them (e.g. gifts, personal use). Storability refers to categorizing products based on how they need to be stored (e.g. refrigerated, frozen).

Question 17

Dead areas are in-store locations where _____.
A)normal displays cannot be set up
B)pedestrian traffic is very low
C)impulse merchandise should not be sold
D)sales personnel gather

Accepted Answer

Dead areas are in-store locations where normal displays cannot be set up.

Question 18

A sign used to display a store's name is a _____.
A)marquee
B)modular structure
C)store logo display
D)prototype display

Accepted Answer

A marquee is a sign often used to display a store's name, especially in outdoor settings or on the front of a building. A modular structure refers to a pre-fabricated building, and is not necessarily related to signage. A store logo display or prototype display may be used within a store, but may not necessarily be the primary sign used to display the store's name.

Question 19

In a curving traffic flow,_____.
A)self-service opportunities are maximized
B)all available floor space is utilized
C)a free-flowing pattern is used
D)distinct aisles are created

Accepted Answer

In a curving traffic flow, a free-flowing pattern is used to create a smooth transition between aisles and to prevent congestion. Self-service opportunities and distinct aisles may still be utilized within a curving traffic flow. All available floor space may also be utilized, but this is not unique to a curving traffic flow.

Question 20

A proactive,integrated approach to atmospherics by a retailer is referred to as _____.
A)aesthetics
B)visual merchandising
C)goodwill
D)retail image

Accepted Answer

Visual merchandising refers to the use of various elements such as lighting, music, scent, and visual displays to create a certain atmosphere or mood in the retail environment. This approach is proactive and integrated, as it involves creating a cohesive and strategic plan for all aspects of the store's atmosphere. Aesthetics, goodwill, and retail image may all play a role in this approach, but they are not specific to the proactive and integrated use of atmospherics in retail.

Quiz 18: Establishing and Maintaining a Retail Image

The physical characteristics of a retailer that are used to develop an image and draw customers represent _____.

Perishable items and nonperishable items are categorized and displayed on the basis of _____ product groupings.

In a disguised building height,_____.

The area set aside for merchandise displays,interactions between sales personnel and customers,and demonstrations is _____ space.

In a straight traffic flow,_____.

The way in which a retailer is perceived by customers and others is its _____.

A store's offerings can be classified into product groupings on the basis of function,purchase motivation,storability,and _____.

An area where nondisplayed items are stocked is _____ space.

Employee morale may be particularly affected by _____ space.

In a purchase motivation product grouping,_____.

Lounge areas,dressing facilities,and wide aisles are components of _____ space.

Whereas image refers to how a retailer is perceived by customers,positioning refers to a retailer's image with regard to its _____.

A major advantage to a straight (gridiron) traffic flow is that _____.

A climate-controlled open entry _____.

The combination of marquees,entrances,windows,lighting,and construction materials comprises _____.

A store's merchandise is categorized and displayed by common end uses in a _____ product grouping.

Dead areas are in-store locations where _____.

A sign used to display a store's name is a _____.

In a curving traffic flow,_____.

A proactive,integrated approach to atmospherics by a retailer is referred to as _____.