Question 1

The primary advantage of a climate-controlled entry is that store temperatures are efficiently maintained.

Accepted Answer

The answer of The primary advantage of a climate-controlled entry...

Question 2

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to _____.
A)concern over high shipping and handling costs
B)the difficulty in completing the order format
C)fear of credit card security
D)all of the above

Accepted Answer

All of the options listed are common reasons for consumers to abandon their online shopping cart. High shipping and handling costs can be a deterrent, difficult order formats can be frustrating, and fear of credit card security can lead to hesitation in completing a purchase.

Question 3

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer _____.
A)employs functional product groupings
B)has a theme-setting display
C)practices experiential merchandising
D)utilizes the model stock approach

Accepted Answer

The retailer is using experiential merchandising by allowing customers to try out appliances in a simulated kitchen environment, and offering cooking demonstrations and free samples to provide a sensory experience.

Question 4

In a curving traffic-flow pattern,inventory control and security are simplified.

Accepted Answer

Curving traffic-flow patterns can complicate inventory control and security due to unpredictable movement and potential blind spots.

Question 5

Which of these is not a disadvantage of using audio on a Web site?
A)The downloading time may be long.
B)Consumers may not have the appropriate plug-in.
C)Consumers may view the music as inappropriate.
D)The site may appear to be cluttered.

Accepted Answer

The site appearing cluttered is more related to visual elements and design rather than the use of audio. Audio concerns typically involve download times, compatibility issues with plugins, and subjective opinions on content appropriateness, not visual clutter.

Question 6

An interactive search engine within a retailer's site _____.
A)enables consumers to shop for a product from any Web page
B)directs a consumer to a manufacturer's site for additional product information
C)directs a consumer to related sites
D)directs a consumer to product testing sites

Accepted Answer

An interactive search engine within a retailer's site allows consumers to search for products from any page within the retailer's website. It enhances the shopping experience for customers by providing a convenient and efficient way of finding products without having to navigate through the site's categories and pages. Options B, C, and D do not accurately describe the purpose of an interactive search engine within a retailer's site.

Question 7

A mannequin dressed in a matched outfit illustrates which display?
A)assortment
B)theme-setting
C)ensemble
D)fashion

Accepted Answer

A mannequin dressed in a matched outfit illustrates an ensemble display, which showcases a complete outfit that is coordinated and complementary.

Question 8

Retail image perceptions are partially based on a retailer's functional qualities and partially by a consumer's psychological attributes.

Accepted Answer

Retail image perceptions are determined by both the functional qualities of a retailer, such as store layout and product variety, as well as a consumer's psychological attributes, such as their beliefs and attitudes towards the brand.

Question 9

A camera shop develops kits for amateurs that include a camera,lens,film,case,and a separate electronic flash.The kit is sold at a discounted price from the price of the separate components.This concept is an example of _____.
A)a model stock approach
B)scrambled merchandising
C)solutions selling
D)experiential merchandising

Accepted Answer

The concept of offering a kit that includes all necessary components for a specific purpose, such as photography, is an example of solutions selling. By providing a discounted bundle of necessary items, the camera shop is offering a solution to customers who may not know exactly what they need or want. This approach simplifies the purchasing decision for the customer and can lead to increased sales for the retailer. The other options listed do not accurately describe the concept being illustrated in this scenario.

Question 10

A manufacturer wants its brands to be placed at eye-level,end-aisle locations.A retailer may reserve some of these locations for its private brands.This illustrates _____.
A)channel conflict
B)a functional product grouping
C)channel cooperation
D)a storability product grouping

Accepted Answer

This situation illustrates channel conflict, which occurs when there is disagreement or tension between manufacturers and retailers over issues such as pricing, promotion, or product placement. The manufacturer wants their brands to be placed in specific locations, but the retailer may have different preferences or priorities, such as promoting their own private label products.

Question 11

A store attempting to increase sales of impulse goods should utilize storability product groupings.

Accepted Answer

Impulse goods are typically low-cost items purchased without prior planning, so they should be placed in high-traffic areas rather than grouped by storability.

Question 12

What type of display is generally associated with functional product groupings?
A)cut case display
B)ensemble display
C)case display
D)dump bin

Accepted Answer

Ensemble displays group products together based on their functionality and intended use, making them a popular choice for functional product groupings. Cut case displays are typically used to showcase individual products that are sold in bulk, case displays are used to show products in their packaging, and dump bins are used to display a large quantity of loose or discounted items.

Question 13

A retailer can minimize display costs by using _____ displays.
A)theme-setting
B)ensemble
C)cut case
D)assortment

Accepted Answer

Cut case displays involve opening the original shipping cases of products and displaying them on shelves in their individual packages. This eliminates the need for additional display fixtures or packaging and reduces display costs for the retailer. Theme-setting and ensemble displays typically involve more elaborate fixtures and designs, while assortment displays refer to grouping products by category or type rather than using unique packaging or displays.

Question 14

Which of these is an example of solutions selling by a supermarket?
A)placing a weekly menu in a newspaper insert and then stocking all of the required ingredients in a single location in the store
B)selling seasonal merchandise such as outdoor grills at low prices
C)having in-store sampling of its private brands
D)opening longer hours during pre-holiday time periods

Accepted Answer

This is an example of solutions selling because the supermarket is providing a complete solution to the customer's need by advertising a weekly menu and then stocking all the required ingredients in one location in the store, making it easy for the customer to purchase everything they need for that particular meal. This saves the customer time and effort in finding all the ingredients and planning the meal themselves.

Question 15

The model stock approach determines space needs for each department based on assortment considerations.

Accepted Answer

The model stock approach takes into account a variety of factors, including historic sales data, turnover rates, and inventory goals, to determine the appropriate inventory levels for each department. This approach considers the unique characteristics of each department's products and customer demand to ensure that the right products are available in the right quantities to meet customer needs.

Question 16

A retailer must allocate total floor space among selling,merchandise,personnel,and customer areas.

Accepted Answer

A retailer must allocate floor space to different areas to effectively run the store. This could include selling space, merchandise displays, areas for employees, and sections for customers. The allocation of floor space can impact the overall customer experience and productivity of the store.

Question 17

The sales-productivity ratio assigns floor space on the basis of sales or profit per foot.

Accepted Answer

The sales-productivity ratio is a common method used in retail industry for assigning floor space to products. It involves calculating the sales or profit generated by a product per unit of floor space and then allocating space accordingly. This ensures that the most profitable products get adequate space, while the less profitable ones are given less space.

Question 18

Dead areas are awkward spaces where normal displays cannot be set up.

Accepted Answer

Dead areas refer to spaces where normal displays cannot be set up, making them awkward or difficult to utilize.

Question 19

Maximum floor space is utilized in a curving traffic flow.

Accepted Answer

Curving traffic flow typically reduces the efficiency of floor space utilization compared to straight or grid-like layouts, as it can create dead spaces and limit the arrangement of fixtures or displays.

Question 20

Marquees,entrances,windows,and lighting are all elements of store visibility.

Accepted Answer

The answer of Marquees,entrances,windows,and lighting are all elements of store...

Quiz 18: Establishing and Maintaining a Retail Image

The primary advantage of a climate-controlled entry is that store temperatures are efficiently maintained.

A high degree of online consumers enter the checkout counter and exit without purchasing goods.This can be due to _____.

A small appliance retailer has in-store cooking demonstrations,offers free samples,and lets consumers try out selected new appliances in an environment that resembles a small kitchen.This retailer _____.

In a curving traffic-flow pattern,inventory control and security are simplified.

Which of these is not a disadvantage of using audio on a Web site?

An interactive search engine within a retailer's site _____.

A mannequin dressed in a matched outfit illustrates which display?

Retail image perceptions are partially based on a retailer's functional qualities and partially by a consumer's psychological attributes.

A camera shop develops kits for amateurs that include a camera,lens,film,case,and a separate electronic flash.The kit is sold at a discounted price from the price of the separate components.This concept is an example of _____.

A manufacturer wants its brands to be placed at eye-level,end-aisle locations.A retailer may reserve some of these locations for its private brands.This illustrates _____.