A manufacturer wants its brands to be placed at eye-level,end-aisle locations.A retailer may reserve some of these locations for its private brands.This illustrates _____.

Question

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This situation illustrates channel conflict, which occurs when there is disagreement or tension between manufacturers and retailers over issues such as pricing, promotion, or product placement. The manufacturer wants their brands to be placed in specific locations, but the retailer may have different preferences or priorities, such as promoting their own private label products.

A Manufacturer Wants Its Brands to Be Placed at Eye-Level,end-Aisle