A camera shop develops kits for amateurs that include a camera,lens,film,case,and a separate electronic flash.The kit is sold at a discounted price from the price of the separate components.This concept is an example of _____.
A)a model stock approach
B)scrambled merchandising
C)solutions selling
D)experiential merchandising

Question

Quizplus · Accepted Answer

The concept of offering a kit that includes all necessary components for a specific purpose, such as photography, is an example of solutions selling. By providing a discounted bundle of necessary items, the camera shop is offering a solution to customers who may not know exactly what they need or want. This approach simplifies the purchasing decision for the customer and can lead to increased sales for the retailer. The other options listed do not accurately describe the concept being illustrated in this scenario.

A Camera Shop Develops Kits for Amateurs That Include a Camera,lens,film,case,and