The price-quality association and prestige pricing are two aspects of _____.
A)competition-oriented pricing
B)cost-oriented pricing
C)psychological pricing
D)odd pricing

Question

Quizplus · Accepted Answer

The price-quality association and prestige pricing are both examples of psychological pricing, which focuses on the psychological impact of pricing on consumers rather than simply the costs or competitive factors. Therefore, the correct answer is C.

The Price-Quality Association and Prestige Pricing Are Two Aspects of _____