In which pricing technique does a retailer advertise and sell key items in the product assortment at less than their usual profit margins?
A)odd pricing
B)price lining
C)bait-and-switch advertising
D)leader pricing

Question

Quizplus · Accepted Answer

Leader pricing is the technique in which a retailer advertises and sells key items in the product assortment at less than their usual profit margins in order to attract customers to the store. This helps to boost sales and increase customer traffic, which can lead to additional purchases of other items at regular prices. This can be an effective way to build customer loyalty and increase market share.

In Which Pricing Technique Does a Retailer Advertise and Sell