A retailer can most effectively track consumer purchases through _____.
A)a consumer loyalty program
B)want books
C)panel data
D)want slips

Question

Quizplus · Accepted Answer

A consumer loyalty program allows retailers to track individual purchases and preferences by giving customers a unique identifier or membership card to use during transactions. This data can then be used to personalize marketing efforts and recommend products based on past behavior. Want books and want slips are not common methods for tracking purchases, and panel data typically refers to aggregate data from a sample of consumers rather than tracking individual purchases.

A Retailer Can Most Effectively Track Consumer Purchases Through _____