In which strategy does a retailer adjust its self-space allocations to respond to customer and other differences among local markets?

Question

Quizplus · Accepted Answer

Micromerchandising involves adjusting self-space allocations based on local market differences and customer preferences. This strategy allows retailers to tailor their product offerings and layout to the specific needs and preferences of each local market, which can increase sales and customer loyalty. Concentrated marketing involves focusing on a specific market segment regardless of local market differences, while cross-merchandising and niche marketing are other marketing strategies that do not involve adjusting self-space allocations.

In Which Strategy Does a Retailer Adjust Its Self-Space Allocations