Variations of a basic product first appear and width and depth of assortment expand in which product life-cycle stage?

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During the growth stage of the product life cycle, variations of the basic product tend to emerge, and the range of products offered to customers expands in both width and depth. This expansion is driven by the increasing demand for the product and the need to cater to diverse customer needs and preferences. In contrast, during the introduction stage, the focus is on developing and launching the basic product, while in the maturity and decline stages, the emphasis is on managing costs, improving efficiencies, and innovating to extend the product's life cycle.

Variations of a Basic Product First Appear and Width and Depth