A retailer will substantially increase sales (but not shift sales from brand to brand)when many substitute goods are stocked.

Name: A retailer will substantially increase sales (but not shift sales from brand to brand)when many substitute goods are stocked.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When many substitute goods are stocked, it may lead to brand switching rather than an overall increase in sales, as customers may choose between similar products rather than buying more.

A Retailer Will Substantially Increase Sales (But Not Shift Sales