"Underachievers" in the category management matrix are cash cows.

Name: "Underachievers" in the category management matrix are cash cows.
Brand: Quizplus
Rating: 4.9 (54 reviews)

Question

Quizplus · Accepted Answer

"Underachievers" refer to products or categories that have low market share in a low-growth market. These are classified as "dogs" in the BCG matrix, and are not cash cows. Cash cows are products or categories with a high market share in a low-growth market, and are classified as "leaders" in the BCG matrix.

"Underachievers" in the Category Management Matrix Are Cash Cows