Primary,secondary,and fringe trading areas for an existing store can be described on the basis of _____.
A)trading-area overlap with existing stores
B)the average dollar purchases at a store by people from given geographic locales
C)customer attitudes
D)the frequency of large orders

Question

Quizplus · Accepted Answer

The primary, secondary, and fringe trading areas for an existing store are usually determined by analyzing the average dollar purchases at the store made by people from different geographic areas. This helps to identify the areas that generate the most business for the store and those that have the potential to do so in the future. Customer attitudes and the frequency of large orders may also be considered, but they are not the primary factors used to determine trading areas. Trading-area overlap with existing stores is also considered but only to a lesser extent.

Primary,secondary,and Fringe Trading Areas for an Existing Store Can Be