A retailer with a large fringe trading area should consider _____.
A)expanding the trading-area overlap
B)direct marketing opportunities to this segment
C)broadening the community's economic base
D)establishing the point of indifference using Reilly's law

Question

Quizplus · Accepted Answer

Direct marketing opportunities to the fringe trading area can help the retailer reach potential customers who are not in the immediate vicinity but still within the broader trading area.

A Retailer with a Large Fringe Trading Area Should Consider