A supermarket has developed an analog model to aid in its site-selection process.The model contains variables such as _____.
A)traffic counts,visibility,and manager ability
B)trading-area population and expected market share
C)disposable income,retail sales,and population
D)competition,store size,and total retail sales

Question

Quizplus · Accepted Answer

The variables mentioned in option B, trading-area population and expected market share, are directly related to the site-selection process of a supermarket. These two variables help the supermarket to identify the potential customers in the area and estimate the percentage of the market share the supermarket is capable of capturing. The other options also have some relevance to site-selection, but they are not as critical as trading-area population and market share.

A Supermarket Has Developed an Analog Model to Aid in Its