An area's level of saturation can be calculated by examining average sales per retail store,store sales per capita,and sales per square foot of selling area.

Question

Quizplus · Accepted Answer

This statement is true. The three factors mentioned (average sales per retail store, store sales per capita, and sales per square foot of selling area) can be used to calculate the level of saturation in a given area. Saturation refers to the amount of market demand that has been met by current suppliers or retailers in the area. By examining these factors, analysts can determine whether there is room for additional stores or whether the market is already saturated.

An Area's Level of Saturation Can Be Calculated by Examining