Three shopping locations devote 1,000,3,000,and 5,000 square feet to luggage.A group of potential customers lives 5 minutes from the first location,10 minutes from the second,and 20 minutes from the third.A luggage retailer estimates the effect of travel time to be 1.The probability of consumers shopping at location 1 is 40 percent.

Question

Quizplus · Accepted Answer

The probability of consumers shopping at location 1 should be calculated using the Huff model, which considers both the size of the location and the travel time. The given probability of 40 percent does not align with the model's calculations based on the provided data.

Three Shopping Locations Devote 1,000,3,000,and 5,000 Square Feet to Luggage