An example of nonsystematic retailing research is _____.
A)interviewing consumers
B)experimentation
C)observing consumers
D)the use of intuition

Question

Quizplus · Accepted Answer

Nonsystematic retailing research refers to research that is not organized, controlled or structured. The use of intuition is an example of nonsystematic retailing research as it is based on personal beliefs or feelings rather than on structured data collection and analysis. The other options (interviewing consumers, experimentation, and observing consumers) refer to systematic retailing research methods.

An Example of Nonsystematic Retailing Research Is _____