Marketing research in retailing involves _____.
A)secondary data collection and analysis
B)the collection and analysis of information relating to specific issues or problems facing a retailer
C)marketing information systems development and implementation
D)the use of intuition in decision making

Question

Quizplus · Accepted Answer

Marketing research in retailing involves gathering information specific to issues or problems that a retailer is facing. This includes collecting data on consumer behavior, market trends, competition, and other factors that impact the retailer's performance. Using this information, the retailer can make informed decisions about marketing strategies and tactics, product offerings, store layout and design, and other key aspects of the business. While secondary data may be used in this process, the focus is on gathering and analyzing information relevant to the specific issues facing the retailer. Marketing information systems development and implementation are also important, but only as they relate to gathering the information needed for effective decision making. The use of intuition in decision making may be a factor, but it is not the primary focus of marketing research in retailing.

Marketing Research in Retailing Involves _____