Bipolar adjective scales are used with which survey instrument?
A)store positioning
B)store-image testing
C)semantic differential
D)image analysis

Question

Quizplus · Accepted Answer

Bipolar adjective scales are commonly used in the semantic differential survey instrument to measure the opposite qualities of a product, service, or brand. The respondents are provided with a list of bipolar adjectives and asked to mark the position of the product, service, or brand on a scale between these opposite adjectives. This helps to capture their attitudes, perceptions, and opinions about the product, service, or brand. Store positioning, store-image testing, and image analysis are not specifically associated with bipolar adjective scales.

Bipolar Adjective Scales Are Used with Which Survey Instrument