A mail-order retailer found that its percent of loyal customers (those ordering $100 or more of merchandise in two consecutive years)has declined from 15 percent to 8 percent.Which form of marketing research was the retailer utilizing?
A)a retail information system
B)simulation
C)an experiment
D)observation

Question

Quizplus · Accepted Answer

The retailer was utilizing a retail information system to track and analyze their customer behavior and purchase patterns over time. This allowed them to identify the decline in loyal customers and take appropriate actions to address the issue.

A Mail-Order Retailer Found That Its Percent of Loyal Customers