Precise problem definition is necessary to _____.
A)restrict data collection and analysis to meaningful material
B)assume that marketing research is continuous
C)avoid the use of intuition in problem/opportunity analysis
D)integrate marketing research and marketing information systems

Question

Quizplus · Accepted Answer

Precise problem definition is necessary to restrict data collection and analysis to meaningful material. This means that the researcher can focus on collecting and analyzing only the data that is relevant to the problem at hand, avoiding wasting time and resources on extraneous information. Precise problem definition also helps to ensure that the research results will be useful to decision-makers in addressing the problem or opportunity.

Precise Problem Definition Is Necessary to _____