A retailer seeks to study the impact of price on consumers' purchases.The most appropriate technique is _____.
A)an experiment
B)simulation
C)the semantic differential
D)observation

Question

Quizplus · Accepted Answer

An experiment involves manipulating the price (independent variable) and observing the impact on consumers' purchases (dependent variable). This technique allows for control over extraneous variables and can establish causality between price and purchase behavior. Simulation, semantic differential, and observation may provide useful insights, but they do not allow for manipulation of the price and testing of cause-and-effect relationships.

A Retailer Seeks to Study the Impact of Price on Consumers