The major advantage of observation is its ability to measure attitudes in a natural setting.
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Q90: Internal secondary data are based on attitudes,whereas
Q91: The issue (problem)definition stage of the marketing
Q92: Sources of internal secondary data include budgets,profit-and-loss
Q93: The analysis of sales figures for a
Q94: Secondary data sources such as the U.S.Census
Q95: Relevant data are collected,organized,and stored on a
Q97: The proportion of completely unplanned impulse purchases
Q98: An effective retail information system should contain
Q99: Survey and observation techniques are considered experiments
Q100: The respondent is told the real purpose
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