In the media selection stage of a direct marketing strategy,a retailer needs to decide to rent or purchase an appropriate mailing list from a broker.
Correct Answer:
Verified
Q71: Direct marketing is limited to catalog purchases.
Q72: In comparison to traditional store-based retailing,startup costs
Q73: Consumers order by mail,phone,fax,or computer,smart phone,or tablet
Q74: A characteristic of an excellent "telling" Web
Q75: Which of the following is a major
Q77: Which of the following is a not
Q78: The Web now accounts for over 10
Q79: The Web is the least effective medium
Q80: A significant aspect to direct marketing is
Q81: In comparison to direct selling,in direct marketing,a
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