Which of the following is a major benefit to a retailer's use of the Web as opposed to a bricks-and-mortar facility?
A)better credit card security
B)simpler logistics
C)ability to target individual customers
D)lack of clutter

Question

Quizplus · Accepted Answer

The ability to target individual customers is a major benefit of a retailer's use of the Web as opposed to a bricks-and-mortar facility. Online retailers can collect customer data and use it to personalize their offerings, tailor promotions and advertising, and provide a better overall shopping experience.

Option A is incorrect as credit card security can be assured in both the online and physical store. Option B is also incorrect as the logistics of running an online store can be quite complex, including supply chain management, inventory control, and shipping. Option D, lack of clutter, is subjective and does not necessarily provide a major benefit to the retailer or customer.

Which of the Following Is a Major Benefit to a Retailer's