Which of the following contributes to the very high sales per square foot in airport retailing?
A)a captive audience
B)high rental costs
C)a transitory population
D)high security

Question

Quizplus · Accepted Answer

Airport passengers are considered a captive audience since they have limited options of products and stores once they enter the airport terminal. They often have a lot of time to spend before their flight, which makes them more likely to browse and shop at airport retailers. This contributes to very high sales per square foot in airport retailing. High rental costs, a transitory population, and high security may also affect airport retailing but they don't directly contribute to the high sales per square foot.

Which of the Following Contributes to the Very High Sales