The retail strategy mix in direct selling emphasizes convenience in shopping and a personal touch.

Question

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Direct selling typically emphasizes a convenient and personalized shopping experience through the use of home demonstrations, online ordering, and one-on-one interactions with customers. This approach is intended to differentiate direct selling from traditional retail and make it more appealing to consumers looking for a more personalized shopping experience.

The Retail Strategy Mix in Direct Selling Emphasizes Convenience in Shopping