The "30-day rule" affects direct marketers who are out-of-stock or who plan to order goods after they are purchased by consumers.

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The "30-day rule" requires direct marketers to ship ordered goods within 30 days or provide a notice to the consumer giving the option to cancel the order or approve a delay in shipping. This rule aims to protect consumers from being misled or overcharged for products that are not available or delayed in shipping. The rule applies to both in-stock and out-of-stock items, as well as to orders that are placed in advance and may be shipped later. Therefore, direct marketers who are out-of-stock or who plan to order goods after they are purchased by consumers are affected by the "30-day rule."

The "30-Day Rule" Affects Direct Marketers Who Are Out-Of-Stock or Who