Question 1

In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.

Accepted Answer

Direct marketing involves using non-personal media such as catalogs, mail, email, social media or television commercials to reach potential customers before attempting to sell them a product or service. In contrast, direct selling involves a face-to-face interaction between the seller and the buyer, with the goal of selling a product or service directly to the consumer.

Question 2

There is tremendous clutter with regard to the number of Web sites.

Accepted Answer

There are millions of websites on the internet, which can make it difficult to find quality content or navigate effectively. This is known as clutter.

Question 3

U.S.vending machine sales are largely confined to cigarettes and candies.

Accepted Answer

While vending machines do sell cigarettes and candies, they also sell a variety of other items such as snacks, drinks, and even electronics in some cases.

Question 4

Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party.

Accepted Answer

Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party.

Question 5

Increases in the number of working women have negatively affected direct sellers from the perspective of supply of workers and the presence of females in the home during working hours.

Accepted Answer

The statement indicates that the increase in the number of working women has affected direct sellers negatively. This is because fewer women may be available to work as direct sellers and there may be fewer females present at home during working hours to buy products or make sales.

Question 6

Air travelers are captive audiences for a temporary time period.

Accepted Answer

Air travelers are confined within the airplane for the duration of their flight and their time and attention are limited to the services and entertainment provided by the airline, thus making them a captive audience.

Question 7

The "30-day rule" affects direct marketers who are out-of-stock or who plan to order goods after they are purchased by consumers.

Accepted Answer

The "30-day rule" requires direct marketers to ship ordered goods within 30 days or provide a notice to the consumer giving the option to cancel the order or approve a delay in shipping. This rule aims to protect consumers from being misled or overcharged for products that are not available or delayed in shipping. The rule applies to both in-stock and out-of-stock items, as well as to orders that are placed in advance and may be shipped later. Therefore, direct marketers who are out-of-stock or who plan to order goods after they are purchased by consumers are affected by the "30-day rule."

Question 8

Fulfillment operations are not a critical part of a Web-based strategy.

Accepted Answer

Fulfillment operations, which include the processing and shipping of orders, are a critical part of a Web-based strategy. Customers expect fast and reliable delivery, and efficient fulfillment operations are necessary to meet those expectations and ensure customer satisfaction.

Question 9

A current customer data base can be the most valuable asset to a direct marketer.

Accepted Answer

A current customer database can provide valuable information such as demographics, purchase history, and contact information which can be used to personalize messaging and promotions, increase customer retention, and drive sales.

Question 10

The differences between a basic information Web site and a full-scale,integrated Web selling site are huge.

Accepted Answer

A basic information website is designed to provide information to the users, while a full-scale integrated web selling site is designed to sell products and services to the users. As such, the differences between the two types of websites are significant. A basic information website may not have e-commerce capabilities, while a full-scale integrated web selling site typically includes features such as shopping carts, payment processing, and inventory management. Additionally, a full-scale integrated web selling site may also include marketing and advertising features, customer relationship management tools, and social media integration, which are not typically found on a basic information website.

Question 11

Video kiosks can be situated in such locations as hotel lobbies and within a shopping center mall.

Accepted Answer

Video kiosks can be placed in various locations including hotel lobbies and shopping centers to offer customers self-service options for various purposes such as buying tickets, ordering food, or providing information.

Question 12

Direct selling and conventional vending machines are generally considered as forms of direct marketing.

Accepted Answer

Direct selling is a form of direct marketing, but conventional vending machines are not typically considered direct marketing as they do not involve direct interaction or communication with the consumer.

Question 13

Direct marketers can cater to small market niches through use of specialogs.

Accepted Answer

Direct marketers can use specialogs to cater to specific, small market niches by providing specialized products or services that meet the unique needs and preferences of these customers. Specialogs include catalogs, brochures, and other sales materials that are designed to attract and engage niche audiences, providing them with detailed information about products, pricing, and other key information that is relevant to their interests and needs. By using specialogs, direct marketers can effectively reach these niche audiences and build lasting relationships with them, ultimately driving greater sales and revenue for their businesses.

Question 14

Lack of privacy,fear of credit card security,and inability to examine merchandise prior to purchase are major impediments to Web-based sales.

Accepted Answer

These are common concerns that consumers have voiced regarding online shopping, and they can serve as obstacles to e-commerce growth.

Question 15

Video kiosks are especially suited for items such as gift certificates or tickets (for concerts,airlines,and movies).

Accepted Answer

Video kiosks are often used for selling items such as gift certificates or tickets as they provide a user-friendly interface and convenience for customers.

Question 16

The interactive components of a video kiosk can be similar to that of the Web.

Accepted Answer

The interactive components of a video kiosk can include touchscreens, buttons, and menus that function similarly to the interactive elements found on a website. Users can navigate through content, make selections, and interact with multimedia elements in a similar way to how they would on the web.

Question 17

Generally,initial investment requirements are less in direct marketing as compared to traditional store-based retailing.

Accepted Answer

Direct marketing typically involves fewer expenses related to physical store locations, inventory, and staffing, which can result in lower initial investment requirements compared to traditional store-based retailing.

Question 18

Direct marketers can minimize waste circulation of catalogs through use of current and highly targeted mailings.

Accepted Answer

Direct marketers can reduce the amount of waste generated by sending catalogs to people who may not be interested in their products or services by utilizing current and targeted mailing lists. This ensures that catalogs are only sent to individuals who are most likely to make a purchase, increasing the effectiveness of the marketing campaign while reducing waste.

Question 19

Merging (adding new customers)and purging (eliminating customers on multiple lists and customers who have not ordered merchandise over a given time period)are key functions in customer contact.

Accepted Answer

The answer of Merging (adding new customers)and purging (eliminating customers...

Question 20

Duty-free shopping is an important component to airport retailing where global flights exits.

Accepted Answer

Duty-free shopping is a significant part of the airport retail industry, particularly in areas where international flights originate. Duty-free shops sell products that are exempt from local import taxes, and therefore, can offer lower prices to customers. This makes duty-free shopping an attractive option for travelers looking to buy luxury items or gifts before their journey.

Quiz 6: Web, Nonstore-Based, and Other Forms of Nontraditional Retailing

In comparison to direct selling,in direct marketing,a consumer is first exposed to a good or service through a nonpersonal medium.

There is tremendous clutter with regard to the number of Web sites.

U.S.vending machine sales are largely confined to cigarettes and candies.

Web-based retailers can either operate their own fulfillment operation or assign these responsibilities to a third party.

Increases in the number of working women have negatively affected direct sellers from the perspective of supply of workers and the presence of females in the home during working hours.

Air travelers are captive audiences for a temporary time period.

The "30-day rule" affects direct marketers who are out-of-stock or who plan to order goods after they are purchased by consumers.

Fulfillment operations are not a critical part of a Web-based strategy.

A current customer data base can be the most valuable asset to a direct marketer.

The differences between a basic information Web site and a full-scale,integrated Web selling site are huge.

Video kiosks can be situated in such locations as hotel lobbies and within a shopping center mall.

Direct selling and conventional vending machines are generally considered as forms of direct marketing.

Direct marketers can cater to small market niches through use of specialogs.

Lack of privacy,fear of credit card security,and inability to examine merchandise prior to purchase are major impediments to Web-based sales.

Video kiosks are especially suited for items such as gift certificates or tickets (for concerts,airlines,and movies).

The interactive components of a video kiosk can be similar to that of the Web.

Generally,initial investment requirements are less in direct marketing as compared to traditional store-based retailing.

Direct marketers can minimize waste circulation of catalogs through use of current and highly targeted mailings.

Merging (adding new customers)and purging (eliminating customers on multiple lists and customers who have not ordered merchandise over a given time period)are key functions in customer contact.

Duty-free shopping is an important component to airport retailing where global flights exits.