Direct marketers can cater to small market niches through use of specialogs.

Question

Quizplus · Accepted Answer

Direct marketers can use specialogs to cater to specific, small market niches by providing specialized products or services that meet the unique needs and preferences of these customers. Specialogs include catalogs, brochures, and other sales materials that are designed to attract and engage niche audiences, providing them with detailed information about products, pricing, and other key information that is relevant to their interests and needs. By using specialogs, direct marketers can effectively reach these niche audiences and build lasting relationships with them, ultimately driving greater sales and revenue for their businesses.

Direct Marketers Can Cater to Small Market Niches Through Use