Which statement concerning scrambled merchandising is correct?
A)Supermarkets have not engaged in scrambled merchandising.
B)Retailers typically trade up as part of scrambled merchandising.
C)Scrambled merchandising is contagious.
D)Scrambled merchandising typically occurs at the innovation stage of the retail life cycle.

Question

Quizplus · Accepted Answer

Scrambled merchandising is often considered contagious because once one retailer starts offering a diverse range of products, competitors feel pressure to follow suit in order to remain competitive. This can lead to an overall increase in product variety and complexity within a retail market. The other statements are incorrect - supermarkets frequently engage in scrambled merchandising, retailers may trade up or down depending on their strategy, and scrambled merchandising can occur at any stage of the retail life cycle.

Which Statement Concerning Scrambled Merchandising Is Correct