Which retail theory predicts that innovators will start with a low-cost structure and low profit margin requirements?
A)scrambled merchandising
B)retail life cycle
C)wheel of retailing
D)rationalized retailing

Question

Quizplus · Accepted Answer

The wheel of retailing theory predicts that innovators will start with a low-cost structure and low profit margin requirements, and then gradually add more services, leading to higher costs and profit margins. This cycle repeats as new innovators enter the market with low-cost structures.

Which Retail Theory Predicts That Innovators Will Start with a Low-Cost