A high level of investment is needed to sustain growth during which retail life cycle stage?
A)decline
B)introduction
C)accelerated development
D)maturity

Question

Quizplus · Accepted Answer

The accelerated development stage is characterized by high growth potential but also requires a high level of investment to sustain that growth. This is typically the stage where retailers expand their store networks, invest in marketing, and build brand equity to capture market share. In contrast, the decline stage requires minimal investment as sales and profits decline, while the introduction and maturity stages require investment but not at the same high level as the accelerated development stage.

A High Level of Investment Is Needed to Sustain Growth