A retailer that increases its product line assortment width by adding new products unrelated to its original business and to each other is practicing _____.
A)scrambled merchandising
B)the wheel of retailing
C)rationalized retailing
D)life cycle retailing

Question

Quizplus · Accepted Answer

Scrambled merchandising refers to a retail strategy where a retailer adds unrelated products to its existing product line. This is often done to attract new customers and increase sales.

A Retailer That Increases Its Product Line Assortment Width by Adding