Which of the following is not a basic assumption of the wheel of retailing?
A)A large number of price-sensitive shoppers exist.
B)Retailers increase operating costs over time to improve their image.
C)New institutions are able to reduce operating costs.
D)Related-item merchandising increases sales because of one-stop shopping appeals.

Question

Quizplus · Accepted Answer

The wheel of retailing theory suggests that new retailers often enter the market with low prices and low operating costs, and over time, they increase their prices and costs to improve their image. The concept of related-item merchandising is not a basic assumption of this theory.

Which of the Following Is Not a Basic Assumption of the Wheel