The beginning of the wheel of retailing (when low-price institutions first appear)corresponds to which retail life cycle stage?
A)decline
B)accelerated development
C)introduction
D)maturity

Question

Quizplus · Accepted Answer

The beginning of the wheel of retailing, where new low-price institutions enter the market, corresponds to the introduction phase of the retail life cycle. This is the stage where new retail formats are introduced and try to gain a foothold in the market, often by offering lower prices or other competitive advantages. As these formats become more established, they move into the growth phase and eventually mature, where they may be threatened by new, low-price competitors again.

The Beginning of the Wheel of Retailing (When Low-Price Institutions