Which type of retailer is characterized by very narrow width and extensive depth of assortment?
A)variety store
B)specialty store
C)department store
D)box (limited-line)store

Question

Quizplus · Accepted Answer

Specialty stores carry a narrow range of specialized products within a specific category and offer an extensive depth of assortment within that category. This narrow focus helps them to build a strong reputation and expertise with their customers.

Which Type of Retailer Is Characterized by Very Narrow Width