The overall process whereby one member of a channel can impose its will on other independent channel members is referred to as _____.

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Channel control refers to the ability of one member of a distribution channel to influence the actions of other independent members in the channel. This influence could be exerted through various means such as setting terms and conditions for conducting business, offering incentives or penalties, controlling product access, etc. Vertical integration refers to the ownership and control of the activities involved in producing and marketing a product, while franchising is a contractual relationship where a company allows another party to use its brand name, business model, and support systems to operate a business. Private branding refers to the practice of producing goods and services that are sold under the brand name of a specific retailer or distributor, rather than the manufacturer's brand name.

The Overall Process Whereby One Member of a Channel Can