A major benefit to all parties of established channel roles is the _____.
A) development of long-term relationships among channel members
B) use of intensive distribution to foster consumer convenience
C) reduction in retail selling price due to private brands
D) development of a uniform image
Correct Answer:
Verified
Q17: Auto dealer and gasoline station franchises represent
Q18: The use of prototype stores,standardized product lines,and
Q19: Retailing is best characterized by which of
Q20: While chains account for about 30 percent
Q21: A manufacturer with low company resources that
Q23: Avon and Sherwin-Williams utilize _.
A)an independent vertical
Q24: A manufacturer can exert channel control through
Q25: The overall process whereby one member of
Q26: Which vertical marketing system is involved when
Q27: The use of franchising and the designation
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