A retailer can generate channel control through each of the following strategies except _____.

Question

Quizplus · Accepted Answer

Franchising is a method of distribution in which a franchisor grants the right to conduct business under its trademark, trade name, and proven system of doing business to an independent business owner (franchisee). It involves giving up some degree of control over the retail channel, which is the opposite of generating channel control. The other options on the list (A, B, and C) can all be used to generate channel control, allowing the retailer to have more power and influence over the distribution of their products.

A Retailer Can Generate Channel Control Through Each of the Following