A large retailer,such as Wal-Mart,can gain channel control over suppliers through _____.

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Bargaining power is the ability of a company to dictate terms to suppliers due to its dominant market position. Large retailers like Wal-Mart can use their size and influence to negotiate favorable pricing terms and other conditions with suppliers, thereby gaining channel control. Fair trading refers to ethical and legal business practices, franchising involves setting up a network of independent businesses that operate under the umbrella of a larger brand, and full-line forcing refers to requiring suppliers to sell the entire range of products to be considered for placement in a retail store. While these strategies can be used by retailers to gain influence over suppliers, bargaining power is the most direct and effective means of achieving channel control.

A Large Retailer,such as Wal-Mart,can Gain Channel Control Over Suppliers