A positioning approach involving retailers that present a discount or value-oriented image,a wide and/or deep merchandise assortment,and large store facilities is _____.
A)positioned retailing
B)mass merchandising
C)bifurcated retailing
D)multiple segmentation

Question

Quizplus · Accepted Answer

This positioning approach is commonly known as mass merchandising, which focuses on presenting a wide and/or deep merchandise assortment with a discount or value-oriented image in large store facilities. This approach aims to attract a large number of customers who are looking for good deals and convenience.

A Positioning Approach Involving Retailers That Present a Discount or Value-Oriented