Which of the following is an example of a controllable variable to an independent family-oriented shoe retailer?
A)consumer acceptance of the store's above-average pricing strategy
B)development and implementation of a cheerful,friendly store atmosphere
C)competition from a new family-oriented shoe chain with below-average pricing
D)high seasonality during the week before school,at Easter,and before camp time periods

Question

Quizplus · Accepted Answer

A controllable variable is a factor that a company has direct control over, and can be changed or adjusted as needed. Of the options given, the only factor that is directly controllable by the independent family-oriented shoe retailer is the development and implementation of a cheerful, friendly store atmosphere. The other options are external factors that the retailer has little to no control over.

Which of the Following Is an Example of a Controllable