An advantage to a retailer's having a deep assortment is _____.
A)the appeal to innovative consumers
B)the appeal to one-stop shopping for a variety of product needs
C)being able to appeal to diverse consumer needs
D)less likelihood of having too much stock on hand

Question

Quizplus · Accepted Answer

A deep assortment allows a retailer to cater to a wide range of consumer preferences and needs, thus appealing to diverse consumer needs.

An Advantage to a Retailer's Having a Deep Assortment Is