An example of a tactical pricing decision is _____.
A)pricing at market levels
B)charging list prices on all items
C)reducing prices on specific seasonal merchandise which is overstocked
D)allowing in-store negotiation

Question

Quizplus · Accepted Answer

Reducing prices on specific seasonal merchandise which is overstocked is a tactical pricing decision that aims to increase sales and reduce inventory levels. It involves offering discounts on specific items that are not selling well, to attract price-sensitive customers and move the excess stock before it becomes outdated or unsellable. The decision is based on short-term goals and is aimed at maximizing profits in the current period. The other options (A, B, D) are more strategic pricing decisions that are based on long-term goals and market positioning.

An Example of a Tactical Pricing Decision Is _____