The use of independent channel members in a channel of distribution allows manufacturers to _____.
A)improve channel communication and control
B)increase the average order size to retailers
C)receive payment based on when goods are shipped to retailers,not when goods are sold to final consumers
D)maximize profitability through vertical integration

Question

Quizplus · Accepted Answer

Using independent channel members allows manufacturers to receive payment when goods are shipped to retailers, rather than waiting for the final sale to consumers, improving cash flow.

The Use of Independent Channel Members in a Channel of Distribution