Manufacturers can generate increased power in a channel of distribution through _____.
A)developing brand loyalty through extensive advertising
B)selling exclusively to major national retail chains
C)allowing retailers to set final retail selling prices
D)allocating promotional allowances to retailers based upon their overall sales volume

Question

Quizplus · Accepted Answer

Developing brand loyalty through extensive advertising can increase a manufacturer's power in a distribution channel by creating consumer demand for their products, which in turn gives them leverage over retailers.

Manufacturers Can Generate Increased Power in a Channel of Distribution