A computer dealer determines customer satisfaction of recent computer buyers on the basis of questionnaires mailed to recent customers.These questionnaires cover all aspects of the transaction from the first encounter with a salesperson to initial quality of the computer to satisfaction with any servicing the computer might require.The survey involves _____.
A)coordinated effort
B)the total retail experience
C)long-run planning
D)relationship retailing

Question

Quizplus · Accepted Answer

The survey covers all aspects of the transaction, including the initial encounter with a salesperson and the quality of the computer and servicing, indicating that it involves the total retail experience.

A Computer Dealer Determines Customer Satisfaction of Recent Computer Buyers